Real Chemistry: Healthcare, HCP, and Patient Work (2023)

At Real Chemistry, I developed concepts and copy for regulated healthcare brands including HEMLIBRA, POLIVY, and EVRYSDI across consumer/DTP and HCP communications. The work ranged from patient support and long-form storytelling to social, convention experiences, and data-driven materials, all requiring close collaboration across creative, strategy, medical, legal, and regulatory teams.

A major focus was HEMLIBRA's Always Welcome Kit, a patient and caregiver support initiative for families with children ages 2-12. I developed multiple aspects of the kit experience, translating detailed product and treatment information into creative and educational materials designed to support injection routines and make life with hemophilia A feel more approachable.

Using my comic book experience and background, I developed the original concept and narrative framework for Stellar Guardians, a graphic novel-style patient education concept starring Sam Atlas, a young hero with hemophilia A. Built as an imaginative space adventure, the story translated themes of confidence, autonomy, self-advocacy, and community into a format designed to feel engaging, empowering, and age-appropriate.

Beyond the kit, I developed HEMLIBRA booth and convention concepts centered on community and real-world patient connection. For EVRYSDI, I explored brand experiences designed to shift perception and create more meaningful patient rituals around treatment.

Across these projects, my role combined hands-on copywriting with concept development and audience-first storytelling, finding creative ways to make complex, regulated information clear without losing the human story.

Client: Genentech and Pfizer
Role: Copy Supervisor / Lead Creative