Real Chemistry: Consumer and HCP work

At Real Chemistry, I supported regulated healthcare brands including HEMLIBRA, POLIVY and EVRYSDI across consumer/DTP and HCP communications. My work spanned TikTok scripts, ad concepts, booth experiences, annotated brochures, patient-support materials and long-form storytelling for patient, caregiver and professional audiences.

One major focus of my time there was HEMLIBRA’s Always Welcome Kit, a patient and caregiver support initiative created for families with children ages 2-12. I concepted and developed multiple aspects of the kit experience, including creative and educational work designed to support injection routines, build confidence and make life with hemophilia A feel more approachable for children and caregivers.
Using my comic book experience and background, I was asked to develop and write Stellar Guardians, a graphic novel-style patient education concept starring Sam Atlas, a young hero with hemophilia A. Built as an imaginative space adventure, the story translated themes of confidence, autonomy, self-advocacy and community into a format designed to feel engaging, empowering and age-appropriate.
Beyond the kit, I developed HEMLIBRA booth and convention concepts built around community engagement, content creation and real-world patient connection.
For EVRYSDI, I explored high-concept brand experience ideas designed to shift perception and create more meaningful patient rituals around treatment.

Across the work, my role combined hands-on copywriting with strategic concept development, audience-first messaging and the creative judgment needed to move regulated healthcare ideas from insight to execution.