Pizza Hut: Welcome to Terre Hut (2016)
As the Official Pizza of the NCAA, Pizza Hut was launching its All-American program: a dream job that paid one winner to travel to 33 NCAA championships in 25 cities and document the experience on social media.
We brought the client scores of launch ideas.
They picked my first and simplest one.
Rename Terre Haute, Indiana, “Terre Hut.”
Once the idea sold, I suddenly found myself writing mayoral proclamations, speeches for NCAA cross-country champions, press materials, and internal communications to help turn a dumb pun into an actual citywide launch.
Most importantly, I got to see my dumb pun on a giant billboard.
Sometimes that is the job.
Client: Pizza Hut
Role: Creative Concept Lead / Copywriter / Speechwriter
Date: 2016
