Bayer Fund - America's Farmers

Being from a rural town and a farming family, I know a little about agriculture. I was tapped to develop a wealth of materials and work for Bayer's CSR initiative, America's Farmers from 2017 to present day, including: annual campaign concepts, story mining, creative direction, website copy/articles, print material copy, executive visibility copy, social campaigns. I also helped write, produce, creative direct, and interview subjects on-site for multiple annual campaign video pieces.

Since 2010, Bayer Fund (previously Monsanto Fund) has given $57 million nationwide through programming and partnerships centered around farming communities.