Mayflower + United Van Lines: Moving Stories (2025)
Moving means something different to everyone.
For UniGroup, I concepted and wrote two national TV spots for Mayflower and United Van Lines, developed around two very different moving audiences: hands-on DIYers and optimistic upgraders.
The Mayflower spot follows the controlled chaos of a family doing what they do best: handling the move themselves. For United Van Lines, the story focuses on the excitement of moving toward something new and trusting someone else to handle the details.
I developed multiple concepts for each brief, pitched the creative directions, and wrote the final scripts before working with strategy, account, art, animation, and the team at Coolfire Productions to bring both spots to life (I love working with the fantastic folks at Coolfire any chance I get).
The final work ran across broadcast, streaming, and preroll.
Client: UniGroup
Role: Copywriter
Date: February 2025
