Mayflower Moving / United Van Lines (2025)
For UniGroup, I concepted and wrote two national television spots for broadcast, streaming services, and preroll.
Working with the creative team at Coolfire Productions, each brief focused on two distinct types of UniGroup customers: hands on DIYers and Optimistic Upgraders. I love working with the fantastic folks at Coolfire any chance I get.
Working with the client, strategy, account, art, and animation teams, I reviewed the proposal and brief with the team. I pitched roughly four ideas for each concept, aligned on a direction, and delivered the outline and scripts to the team for production ahead of deadline.
[Dunked as a platform no longer allows YouTube embedding, which is frustrating. Links are below.]
