Kontoor Brands: Lee and Wrangler Editorial and Creative Direction
As Senior Copywriter, helped lead an editorial transition as Kontoor Brands spun off from VF Corporation globally.
Wrote, researched and pitched 2-3 editorial articles weekly for both internal and external communications focusing on Kontoor's including C-Suite leadership profiles, employee Q&A features, news features, internal communications, and internal scriptwriting and comms around COVID-19 (including video production on tight turnaround and budget).
Lead the writing and development of Kontoor's first-ever Inclusion & Diversity strategy. Wrote and developed script and video concept around Inclusion and Diversity Strategy:
https://www.kontoorbrands.com/about/inclusion-and-diversity
https://www.kontoorbrands.com/news-media/feature-story/11056/kontoors-inclusion-diversity-strategy
Sustainability Stories:
Apparel Spotlights:
3-D Design Advances story:
Employee Spotlights:
