Bayer Global: Meet Bennie, the Heartburn Bird (2022)

How do you explain heartburn without getting lost in human anatomy?

For Bayer's global Rennie Antacid brand, better known as Alka-Seltzer in the U.S., the brief was to create a short, engaging explanation of heartburn and some of the misconceptions around it.

I developed a simple visual metaphor inspired by two unlikely sources: a pigeon that visited my backyard every day and the classic drinking bird toy my grandmother gave me as a kid.

Working closely with my designer, we turned that idea into Bennie the Bird, a character and visual system that made the mechanics of heartburn approachable, memorable, and easy to understand.

I wrote the script and helped shape the visual approach, soundtrack, and overall tone of the film, then directed the voice-over session with talent.

Meet Bennie.

Client: Bayer Global
Role: Senior Copywriter / Associate Creative Director