Bayer For All: Finding the Global Health Story (2022)

How do you tell human stories happening around the world when you can't be there to film them yourself?

For Bayer's five-part For All docuseries, we spotlighted people and partnerships working to expand access to health and human services around the world. Rather than rely on traditional film crews, our subjects and Bayer teams captured diary-style footage themselves, giving us an unusually personal but unpredictable set of raw materials.

As Associate Creative Director, I helped find the stories before the cameras ever rolled. I story-mined potential topics, developed narrative arcs, interviewed subjects, and created filming and photography guidelines to help people thousands of miles away capture the moments we needed.

From there, I worked across five episodes to shape hours of footage into focused human stories, collaborating through edits and writing supporting web, social, and post-production copy.

The result was a global docuseries built from real voices, real footage, and a lot of creative problem-solving.

Client: Bayer Global
Role: Associate Creative Director